What Sensiks Has: A category-defining product with scientific validation, a clear ICP, persona maps, and a GTM framework built around "performance recovery infrastructure"—not wellness. Positioning, targeting, and messaging are established.
What's Missing: The execution layer. A systematic, account-based engine that converts strategy into qualified enterprise conversations. Current growth is organic and founder-driven. The US corporate market requires a proactive, multi-channel pipeline operation.
We do not rebuild strategy. We operationalize it—installing and running the pipeline system that turns an existing GTM into live enterprise pipeline.
Multi-source account discovery (Clay, Apollo, LinkedIn Sales Navigator) filtered against ICP criteria. Every account and contact run through a waterfall enrichment process for verified data, firmographic validation, technographic signals, and personalization inputs. Layering sources typically reaches 85-90% coverage of the addressable universe.
Coordinated outreach sequences tailored by persona and account tier—LinkedIn, direct email, and strategic asset delivery. A multi-touch arc designed to build conviction over time, because enterprise hardware purchases require sustained engagement before a live conversation becomes productive.
When prospects engage meaningfully, they are transitioned into a live sales conversation with the designated rep. Each handoff includes a full account brief, engagement history, and recommended talking points. The rep manages the account through demo, pilot, and close with ongoing intelligence support.
1,000-25,000 employees. US-based with physical office presence. High cognitive load or high consequence work environments. Already investing in workplace experience infrastructure. Replacement spend positioning—not new discretionary budget.
Financial services, professional services, aviation/transport, R&D-heavy corporates, large FMCG HQs.
Mid-level champion first—Workplace Experience, People Ops, or Occupational Health leads who control pilot initiation. Facilities/IT engaged early to neutralize hardware objections. Champion armed with materials to pitch upward. Executive conversations activated once internal interest is established.
Sequence: mid-level champion → Facilities/IT ally → executive conversation → demo.
SMBs and low on-site density. Companies buying "perk upgrades" with no productivity hypothesis. Per-seat software buyers. Organizations unwilling to handle facilities/IT/privacy diligence. Remote-first without meaningful physical presence.
Every account on the list passes these filters before entering any sequence.
Five enrichment layers run sequentially inside Clay: firmographic validation, technographic intelligence, funding signals, hiring and behavioral signals, and news/trigger events. Contact discovery cascades through Apollo → Prospeo → LeadMagic → validation. Every email is verified before entering a sequence. Personalization data is generated per-contact using Claygent— recent LinkedIn activity, company news, and a context-specific opening angle.
Construct the engine and begin outreach.
Transition engaged prospects to sales conversations.
Expand what works and formalize for sustained operation.
Weekly reports and a 30-minute working sync. Not a status update—a working session to adjust targeting, review pipeline, and prioritize the coming week.